Professional WordPress agency
WordPress Agency Basel
WordPress Agency Basel – Your partner for professional websites
Masterhomepage GmbH is your experienced WordPress agency in Basel with over 20 years of experience in German-speaking Switzerland. As a web agency in Basel , we support companies of all sizes from the initial concept to the continuous development of their WordPress projects. As a specialized WordPress agency in Switzerland, we offer tailor-made solutions precisely aligned with your requirements and business goals.
Whether it's a company website, blog, landing page or complex web portal – as WordPress specialists in Basel, we understand what SMEs and growing companies really need.
The platform
Why WordPress is the right platform for your business
WordPress is the world's most widely used content management system, powering over 40% of all websites worldwide. This widespread adoption is no accident: the platform combines maximum flexibility with intuitive operation and a vast ecosystem of extensions.
Key advantages of the WordPress platform:
Flexibility without limits
From a simple business card website to a complex multisite network – WordPress adapts to your needs, not the other way around.
Easy content management
Thanks to the Gutenberg editor and optional page builder, your employees can edit content independently and without any technical knowledge.
SEO strength
WordPress offers a solid technical foundation for search engine optimization. With the right plugins and a well-thought-out structure, you can achieve sustainable visibility.
Huge plugin ecosystem
Over 60,000 plugins enable the integration of e-commerce, forms, CRM systems, booking tools and much more.
Cost-efficient and future-proof
The open-source nature of the software means no licensing fees and no dependence on a single vendor. Your investment remains secure in the long term.
Custom designs
Custom themes that perfectly reflect your brand identity and deliver a compelling experience on all devices. 1 column
With over 500 successfully implemented web projects, we as a WordPress agency in Switzerland know exactly which solution is best suited for your industry and company size.
20+
Years of experience
500+
Completed projects
40%
All websites worldwide use WordPress
60k+
Available plugins
Our approach
Our holistic approach as a WordPress agency
From strategy to ongoing WordPress support – we accompany you through all phases of your project. Successful websites don't happen by chance, but through structured planning, clean implementation, and continuous optimization.
Phase 1
Strategy and concept
Every successful WordPress project begins with clear goals. During the analysis phase, we define the following together:
- Quantifiable goals (traffic, leads, inquiries, revenue)
- Target groups and user journey tailored to your specific needs
- Competitive and keyword analysis for sustainable search engine optimization
- Page structure, navigation and content architecture
- Technical requirements and necessary integrations
Phase 2
Technical setup and infrastructure
The technical foundation determines performance, security, and scalability. As WordPress specialists, we configure:
- Hosting and server: Optimized WordPress hosting with SSD storage, PHP 8.x and automatic backups
- Security: SSL certificate, firewall, malware scanning, login protection and regular security updates
- Performance: Caching solutions, image optimization, CDN integration for fast loading times throughout Switzerland
- Multilingualism: WPML or Polylang for German, French, Italian and English – ideal for the Swiss market
- Plugin management: Careful selection and configuration of all necessary extensions.
Phase 3
Design and User Experience
A professional website combines aesthetic design with intuitive user navigation. Our WordPress web designers develop:
- Mobile-first designs that impress on all devices and screen sizes
- Individual themes based on proven frameworks or completely custom-made
- Conversion-optimized page structures with clear calls to action
- Accessibility and optimal Core Web Vitals for better Google rankings
- A consistent design system that strengthens your brand identity
Phase 4
Development and integration
As WordPress experts with many years of development experience, we reliably implement even complex requirements:
- Custom Post Types and Fields: Individual data structures for real estate portals, job boards, event calendars and more.
- Plugin development: Custom-made extensions that don't yet exist.
- WooCommerce integration: If you want to add an online store to your WordPress site , we will seamlessly integrate WooCommerce into your project.
- CRM integration: HubSpot, Salesforce, Pipedrive – seamless integration into your existing processes
- Form systems: Contact Form 7, Gravity Forms, WPForms with automated workflows
- Analytics: Google Analytics 4, Google Tag Manager, conversion tracking for your marketing campaigns
Phase 5
Launch and quality assurance
Before going live, we conduct systematic tests:
- Cross-browser and cross-device testing on all common devices
- Loading time optimization and Core Web Vitals check
- SEO technical audit: Crawlability, sitemap, structured data, meta data
- Safety audit and final performance check
- Training your team for independent content maintenance
Phase 6
Ongoing WordPress maintenance and support
The launch is just the beginning. Professional WordPress website maintenance protects your investment and keeps your online presence performing at its best
- Regular WordPress maintenance and updates of WordPress core, themes and plugins.
- Security monitoring and proactive patch management
- Performance monitoring and loading time optimization
- Content maintenance and editorial WordPress support
- Enhancements and new features tailored to your needs
- Prioritized support with short response times
Services
Our WordPress services at a glance
As a web design agency from Basel and a full-service partner in Basel, we cover the entire spectrum of WordPress.
Ongoing WordPress maintenance and support
Our WordPress website support doesn't end with the launch. We offer:
- Regular maintenance and updates for maximum security
- Technical WordPress support for problems and questions
- Performance monitoring and continuous optimization
- Training for your team on independent use
WordPress SEO and Marketing
- Technical SEO optimization: structure, loading time, structured data
- Keyword research and on-page optimization by our SEO agency in Basel
- Google Ads and search engine advertising through our SEA agency in Basel
- Content strategy and editorial planning
- Google Search Console setup and regular monitoring
Benefit from our comprehensive online marketing consulting for sustainable growth.
Results
Success stories from practice
"Working with Masterhomepage was straightforward and professional. Our new website has exceeded our expectations – both visually and in its Google rankings."
– Customer, service company Basel
Measurable results of our WordPress projects:
-57% charging time
SME from Basel-Stadt: Loading time reduced from 4.2 to 1.8 seconds, organic traffic increased by 38% within 6 months
+52% inquiries
Consulting firm in Northwest Switzerland: Website redesign led to 52% more qualified inquiries via the contact form
0% ranking loss
Service provider Baselland: Complete WordPress migration from an outdated CMS without ranking losses, including technical restructuring
Reference project
Conomic
Conomic supports SMEs and private individuals in the areas of fiduciary services, taxes, and auditing. Services include accounting, payroll, tax consulting, and support with business-related issues. Through clear processes and the use of digital tools, conomic ensures efficient and transparent handling. Clients benefit from professional expertise, reliability, and personalized support.
Trust
Why local businesses trust us as a WordPress agency in Basel
Basel know-how meets technical excellence
As a WordPress agency in Basel, we have extensive experience understanding the regional market and the needs of Swiss SMEs. At the same time, you benefit from our international development expertise and a team of specialized WordPress experts who will support your project from start to finish.
Personal support instead of a ticket system
You can reach us directly – without waiting in line, without impersonal automated processes. Your contact person knows your project, understands your requirements, and responds quickly. This close proximity enables short decision-making processes and flexible adjustments – an advantage our customers particularly value.
Transparency in processes and costs
We calculate our costs transparently, explain our recommendations clearly, and keep you informed about project progress at all times. No hidden costs, no surprises.
Packages
Packages and scope of services
We offer flexible packages that adapt to your company size and individual needs:
Development
Professional entry
Ideal for SMEs that want to go online quickly and with a focused approach.
- WordPress setup on optimized hosting
- Premium theme with customization to your corporate design
- Up to 10 pages (creation and optimization)
- Contact form, Google Maps, social media integration
- Basic SEO (meta tags, sitemap, Google Search Console)
- Mobile optimization
- Training for independent content management
Growth Package
Scaling and visibility
For growing companies focused on leads and organic reach.
- Everything from the starter package
- Custom theme design (tailor-made)
- Extended page structure and content architecture
- SEO fine-tuning with keyword strategy
- Blog setup with editorial guidelines
- Analytics and conversion tracking
Plus package
Individual complete solution
For companies with complex requirements.
- Fully customized WordPress development
- Custom Post Types, individual database structures
- CRM and ERP integrations
- Multisite or multilingualism
- Dedicated contact person and SLA
Frequently Asked Questions (FAQ)
Depending on the scope, we complete simpler projects in 2–4 weeks, more complex websites in 8–12 weeks. You will receive a binding estimate during the initial consultation.
Comparison
WordPress compared to other CMS solutions
WordPress vs. Shopify: Shopify is specifically designed for e-commerce and is a compelling all-in-one solution for pure online stores. As an experienced Shopify agency, we are familiar with both platforms – and recommend WordPress with WooCommerce if you need a combination of website and shop or prioritize maximum flexibility in content creation. For those who want to migrate their existing WooCommerce shop to Shopify, we are happy to support you with a professional WooCommerce to Shopify migration.
WordPress vs. TYPO3: TYPO3 is a powerful enterprise CMS that excels in very large organizations and complex structures. For most SMEs, WordPress offers the same level of functionality with significantly easier operation and less development effort.
WordPress vs. Wix/Squarespace: Website builders are suitable for very simple websites without growth ambitions. As an open-source platform, WordPress offers significantly more flexibility, better SEO options, and no dependence on a proprietary provider.
Our recommendation: For the vast majority of Swiss SMEs, WordPress is the optimal choice – flexible, future-proof and cost-efficient.
Masterhomepage GmbH – Your WordPress Agency Basel
Whether it's a new website, a migration, or ongoing WordPress support – we develop solutions that strengthen your brand and make your success measurable. With over 20 years of experience, more than 500 completed projects, and a dedicated local team, we are the WordPress agency in Switzerland you can trust.
Other services that might interest you: professional web design in Basel , our web design services for the entire DACH region in Switzerland , or optimized WordPress hosting for maximum performance.
Your next step: Free initial consultation
Do you want to professionally implement your website or take your existing online presence to the next level? Let's talk about your goals. In a free 30-minute consultation, we'll analyze your current situation and show you concrete options.
Here's what you can expect in the initial consultation:
- Analysis of your current website and digital presence
- Assessment of whether WordPress is the optimal platform for your goals
- Rough estimate of timeframe and budget
- Concrete next steps
Book your free initial consultation now – we look forward to learning about your project.
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Our team – personal, customer-oriented and fast
Personal, customer-focused, and fast – these three values shape our daily work. We have been supporting most of our clients for many years. Stability and reliability are not just buzzwords for us, but a lived reality. The fastest possible support and short implementation times guarantee high satisfaction for both SMEs and larger companies.
Our experienced team of web developers, designers, and project managers works closely together to achieve the best possible results for you. With Florian Schär as Managing Director and a dedicated team of web developers and project managers, we are your reliable partner for digital projects in Basel and throughout Switzerland. We understand the needs of businesses and develop web solutions that will delight your ideal customers.
Florian Schär
Managing Director
Florian Schär works as a project manager and, as founder and owner, is responsible for strategic matters.
Roger Abt
Web developer
Roger Abt is responsible for programming the web projects as a web developer.
Sandra Dürst
Project Manager
Sandra Dürst is responsible for the design and implementation of web projects as a graphic designer.
Nico Müller
Web developer
Nico Müller is responsible for programming the web projects as a web developer.
Ashish Kumar
Web developer
Ashish Kumar is responsible for programming the web projects as a web developer.
Daniel Herrmann
SEO Specialist
Daniel Herrmann is responsible for the visibility of web projects as an SEO specialist.
Deborah Rösch
SEA Specialist
Deborah Rösch is responsible for the Google Ads campaigns as a SEA specialist.
What our customers say
Over 2000 satisfied customers form the foundation of our success. Every single collaboration represents trust, partnership, and quality, which we embody in all our projects.
Are you ready for a web agency that will truly move you forward?
Let's take your digital presence to the next level together. Whether it's a website, online shop, or custom web application – we'll find the perfect solution for your business. With tailor-made solutions, pixel-perfect execution, and a focus on your ideal customers, we create compelling digital experiences. Our marketing expertise ensures that your web presence not only looks great but also delivers measurable results.
Contact us for a free, no-obligation quote. We'd be happy to create a customized offer tailored precisely to your needs. From initial consultation and the development of custom applications to successful online launch – we support SMEs and businesses on their journey to digital success.
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