GEO Agency
GEO agency for your business
GEO Agency
Is your company being found by ChatGPT, Gemini, and other AI systems?
More and more people are no longer relying solely on traditional search engines. They are asking their questions directly to ChatGPT, Google Gemini, Microsoft Copilot, or other AI assistants. These systems often provide a concrete answer, mentioning selected companies, brands, products, or information sources.
With a professional geo-analysis, we examine how well your company is visible in AI-generated responses. We then optimize your website and its content so that AI systems can better understand and categorize your offerings and consider them a relevant source.
definition
What does GEO mean?
GEO stands for "Generative Engine Optimization". The term refers to the optimization of digital content for generative AI systems and AI-powered search engines.
While traditional search engine optimization focuses on achieving good rankings on Google and other search engines, GEO pursues an additional goal: to ensure your company appears as a relevant and trustworthy source in the responses of AI assistants.
SEO and GEO are not mutually exclusive. A technically sound, well-structured, and compelling website remains the most important foundation. GEO expands upon traditional search engine optimization by adding requirements that are particularly relevant for AI systems.
GEO-analysis
Our GEO analysis
We investigate whether and how your company appears in various AI systems when relevant questions are asked. In doing so, we analyze not only your own website, but also the visibility of your main competitors.
Our GEO analysis includes, among other things:
- Review of relevant search queries and customer needs
- Queries at ChatGPT, Gemini, Copilot and other systems
- Analysis of the mentioned companies, brands and sources
- Compare your visibility with your competitors
- Checking the technical accessibility of your website
- Analysis of the content structure and thematic coverage
- Examination of structured data
- Evaluation of expertise, trust and authority
- Identifying missing content and optimization potential
- Concrete action plan according to priority
You will receive a clear analysis with concrete recommendations. This will help you see where your company is already visible and which measures can increase the chances of mentions and citations.
500+
Projects
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Satisfied customers
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Years of experience
GEO-optimization
GEO-optimization of your website
Based on the analysis, we optimize your website technically, structurally, and in terms of content. We ensure that the content is understandable and helpful for people, search engines, and AI systems alike.
Structure content clearly
AI systems don't favor any particular spelling, but they can more easily grasp clearly structured and unambiguously formulated content. We structure your services, expertise, locations, and target groups in such a way that connections become readily apparent.
Answer relevant questions
We identify questions that potential customers have about your products or services. From this, we develop helpful service pages, guides, comparisons, and answers that address specific information needs.
Strengthen professional authority
Visibility in AI responses depends crucially on whether your company is perceived as a credible source. We strengthen demonstrable expertise through meaningful company information, author details, references, verifiable statements, and thematically sound content.
Use structured data
Appropriate Schema.org markup helps search engines and other systems categorize information about companies, services, products, people, and frequently asked questions. We review existing structured data and supplement it where it makes sense from a business perspective.
Check technical accessibility
We check whether important content is accessible to relevant search engine and AI crawlers. This includes, among other things, the robots.txt file, meta robots information, internal links, loading times, JavaScript content, and the website's indexability.
Consider external signals
AI systems don't just gather information from your website. Industry directories, specialist portals, media reports, customer reviews, and other trusted sources can also contribute to brand perception. We'll show you where information is missing, contradictory, or needs strengthening.
Does your website require an llms.txt file?
An llms.txt file can provide AI agents with a concise overview of a website's most important content. However, it is not a binding standard and is not demonstrably used by major AI providers as a general ranking factor.
We therefore assess individually whether an llms.txt file offers any practical benefit for your website. It does not replace a good site structure, high-quality content, technical SEO, or structured data.
Target audience
Who is GEO suitable for?
GEO is particularly suitable for companies that want to be found early by potential customers for products and services that require explanation.
These include, for example:
- Consulting and service companies
- Online shops and product manufacturers
- Real estate companies and trustees
- Health and education providers
- Hotels, restaurants and tourism businesses
- B2B companies and specialized suppliers
- Organizations with extensive expertise
Even regionally active Swiss SMEs can benefit from optimization when users ask AI assistants for suitable providers, recommendations or comparisons.
combination
GEO and SEO from a single source
GEO works best in conjunction with professional search engine optimization. As an experienced web and SEO agency, we consider not only individual texts, but your company's entire digital presence.
We connect:
- Technical search engine optimization
- Strategic content planning
- Optimization of existing pages
- Structured data
- User-friendliness and conversion optimization
- Classic Google visibility
- Visibility in AI-powered search systems
This creates a sustainable foundation for your discoverability – both in traditional search engines and in the new world of AI-supported information search.
Services
What you will receive from us
Depending on the initial situation, we offer a one-time GEO analysis or ongoing optimization.
Possible services include:
- Individual analysis of relevant AI search queries
- Competitive and source analysis
- Technical GEO and SEO check
- Analysis of existing website content
- Prioritized list of measures
- Content creation and revision
- Implementation of structured data
- Optimization of company and brand information
- Repeated visibility measurements
- Ongoing advice and support
Get your AI visibility analyzed now
Would you like to know if ChatGPT, Gemini, Copilot and other AI systems consider your company when it comes to relevant questions?
We analyze your current visibility and show you concrete ways to improve it. As an owner-managed web agency in Basel, we combine over 20 years of experience in web development and online marketing with the latest developments in AI-powered search.
Contact us for a free initial consultation. Together, we'll create the conditions to ensure your company remains visible in the search results of the future.
