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Shopify agency for successful shops

Shopify Agency Basel

Shopify Agency Basel – Your partner for successful e-commerce solutions

Masterhomepage GmbH is your experienced Shopify agency in German-speaking Switzerland, based in Basel. For over 20 years, we have supported companies from the initial concept to the sustainable growth of their online store. As a specialized Shopify agency in Switzerland, we offer tailor-made solutions precisely aligned with your individual requirements and business goals.

As a Shopify partner in Switzerland, our projects range from innovative startups to established brands that want to advance their implementation of professional commerce strategies.

platform

Why Shopify is the right platform for your business

Shopify has established itself as the world's leading e-commerce platform , offering crucial advantages for modern online store operators. The platform combines user-friendliness with powerful features, enabling businesses to react quickly to market changes and achieve their goals efficiently.

Key advantages of the Shopify platform:

Scalability for every growth phase

Whether you start with 50 products or manage 50,000 items, Shopify grows with your needs. Its flexible infrastructure allows you to expand your store from a small boutique to an international e-commerce business without having to switch platforms.

Omnichannel integration for maximum reach

Sell ​​seamlessly through your online shop, social media channels like Instagram and Facebook, marketplaces, and even in brick-and-mortar stores. All sales channels are managed centrally, simplifying your processes and ensuring a consistent brand presence.

Performance and speed

In Switzerland, customers expect fast loading times. Shopify offers an optimized infrastructure that enables loading times of under 2 seconds – a crucial factor for conversion rates and successful search engine optimization.

Mobile-first design

Over 60% of online purchases are now made via mobile devices. Shopify themes are responsive and offer an optimal shopping experience on smartphones and tablets, which directly leads to higher sales.

Integrated SEO tools

The platform offers native search engine optimization, customizable URL structures, automatic sitemap generation and rich snippet support – all essential elements for successful search engine strategies.

Swiss payment solutions

TWINT, PostFinance, credit cards and invoices – all payment methods relevant to the Swiss market can be easily integrated, including correct VAT processing for deliveries to the EU.
With over 500 successfully implemented projects in e-commerce development, we, as an experienced e-commerce agency in Switzerland, know exactly which functions your online shop needs to stand out from the competition and achieve your business goals.

500+

Completed projects

20+

Years of experience

2000+

Satisfied customers

5.0

Google review
Proceed

Our holistic approach as a Shopify agency

From strategy to continuous optimization – we support you through all phases of your e-commerce project. Our experience as an online shop agency in Switzerland shows that successful shops don't happen by chance, but through structured planning, professional implementation, and data-driven optimization.

Phase 1

Strategic planning and goal setting

Every successful commerce project begins with clear goals. During the analysis phase, we define these goals together with you:

  • Quantifiable business objectives (revenue, average order value, conversion rate)
  • Target groups and customer journey tailored to your specific requirements and needs
  • Competitive analysis and market positioning of your brand
  • Keyword strategy for sustainable search engine optimization as a Shopify SEO agency
  • Priority list for features and integration of external systems

A practical example from Basel: A specialist retailer in the Gellert district wanted to expand its brick-and-mortar success online. Through targeted analysis, we identified high-quality niche keywords with local relevance. After implementation, the average order value increased by 18% – through strategic product bundling and optimized category structures.

A practical example from Basel: A specialist retailer in the Gellert district wanted to expand its brick-and-mortar success online. Through targeted analysis, we identified high-quality niche keywords with local relevance. After implementation, the average order value increased by 18% – through strategic product bundling and optimized category structures.

Phase 2

Phase 2: Shop setup and technical infrastructure

The technical foundation determines scalability and performance. As an experienced agency, we configure:

  • Multilingualism and currencies: German, French, Italian, English – ideal for the Swiss market and international expansion of your company
  • Tax and shipping logic: Correct VAT for CH/EU, shipping cost rules based on weight and destination region, thresholds for free shipping
  • Product architecture: Collections structure, meta fields for extended product information, variant management, filter navigation
  • Payment integration: TWINT, credit cards, invoice, Apple Pay, Google Pay – all methods relevant for Swiss customers.

Our technical setup takes scalability and future expansions into account from the very beginning, so that your shop can grow with your business and offers the flexibility you need.

Phase 3

Design and User Experience

A successful online shop combines aesthetic design with intuitive user guidance. Our designers and UX specialists create tailor-made solutions precisely tailored to the needs of your target group:

  • Mobile-first designs that impress on all devices and strengthen your brand
  • Conversion-optimized product pages with clear calls to action
  • Trust elements: quality seals, customer reviews, transparency in shipping and returns
  • Intuitive navigation and intelligent search function for your products
  • Checkout optimization for minimal abandonment rates and maximum success

In addition to our Shopify offering, we also provide comprehensive web design for Swiss companies, strengthening your entire digital presence.

Phase 4

Integration and automation with backend development

Which systems can we connect to your Shopify store? We integrate marketing and analytics tools, ERP and inventory management systems, and shipping providers directly into your store. This reduces manual processes and automates data exchange.

  • Marketing automation: Email marketing (Klaviyo, Mailchimp), newsletter segmentation, abandoned cart campaigns
  • Analytics and tracking: Google Analytics 4, Google Tag Manager, conversion tracking for paid advertising campaigns
  • Marketplace integration: Leveraging our Google Shopping expertise, we seamlessly integrate your product catalog into shopping campaigns.
  • ERP and inventory management: Abacus, SAP Business One, individual solutions for automated data exchange – tailored to your requirements
  • Shipping providers: Swiss Post, DPD, DHL – including automatic shipping label generation

Phase 5

Migration of existing shops to the Shopify platform

Switching from WooCommerce, PrestaShop, Magento, or other systems? As an experienced agency, we perform secure and SEO-compliant migrations that support your business goals.

  • Complete transfer of products, categories, customers, and order history
  • 301 redirects for all existing URLs to secure your rankings
  • Structured optimization of URL architecture for better commerce performance
  • Search Console and Sitemap Configuration
  • Parallel operation during the test phase for a risk-free relocation of your company

If you are currently working with other systems, we also support you with specialized services such as PrestaShop support or WordPress maintenanceto optimally support your existing systems until migration.

Phase 6

Launch and continuous optimization

The go-live is just the beginning. In the first 90 days after launch, we will intensively analyze and optimize:

  • A/B testing: Checkout variations, call-to-action buttons, product page layouts for maximum success
  • Conversion rate optimization: Heatmaps, session recordings, funnel analysis
  • Content marketing: Blog strategy, category texts with local references (Basel, Zurich, Bern), product descriptions
  • Performance monitoring: loading times, core web vitals, mobile usability of the platform
  • SEO fine-tuning: Rich snippets, internal linking, structured data for your brand
Full service

Our Shopify services at a glance

As a full-service web agency in Basel , we cover the entire spectrum and understand the specific needs of different industries and company sizes.

Shop development and custom features

Over 500 completed web projects and 20 years of experience form the basis of our development expertise. As a Shopify Partner in Switzerland, we create:

  • Custom theme development: Unique designs that perfectly represent your brand and focus on your customers' needs.
  • Custom features: Product configurators, size guides, B2B price lists, subscription models – tailor-made solutions for your goals
  • App development: Custom-made Shopify apps for the specific requirements of your project.
  • API integrations: Connecting external systems and data sources for maximum flexibility


If you also require complex web applications , we will integrate the corresponding development into your overall project.

Ongoing shop maintenance and support

Our support doesn't end with the launch. We offer comprehensive technical support and continuous development of your online shop:

  • Prioritized processing of requests
  • Performance monitoring and optimization for sustainable success
  • New features and functional enhancements to meet your growing needs
  • Training for your team on independent shop management

Our support team is reliably at your side – a service we also offer for other platforms such as Joomla or PrestaShop .

Marketing and growth strategies for your online shop

A technically perfect online store is the foundation – strategic marketing brings in the customers. As a holistic e-commerce agency in Switzerland, our marketing specialists develop:

  • Search engine optimization (SEO): Keyword research, on-page optimization, content strategies, link building for your products
  • Search engine advertising (SEA): Google Shopping, Performance Max, targeted ad campaigns
  • Social Commerce: Instagram Shopping, Facebook Shops, TikTok integration for maximum reach
  • Email marketing: Automated flows, segmentation, newsletter campaigns
  • Conversion optimization: Systematic testing to increase your sales figures and achieve your goals

Benefit from our expertise as an online marketing partner and use our strategic marketing consulting for sustainable growth of your company.

Success stories from practice

Measurable results of our e-commerce projects:

  • D2C brand from Basel-Stadt: Reduction of loading time from 3.8 to 1.6 seconds, increase in conversion rate by 24% within 8 weeks through optimized implementation
  • Specialist retailer Baselland: Increase in average order value by 16% through strategic product bundling and optimized cross-selling strategies on the Shopify platform
  • B2B shop in Northwest Switzerland: 42% more organic traffic after 6 months through structured category optimization and local SEO strategies
Results

Success stories from practice

"The collaboration with Masterhomepage has taken our online shop to a new level. The structured approach and quick response time to all questions were particularly impressive."
– Customer, Fashion Retailer

Measurable results of our e-commerce projects:

24% more conversions

D2C brand from Basel-Stadt: Reduction of loading time from 3.8 to 1.6 seconds, increase in conversion rate by 24% within 8 weeks through optimized implementation

+16% order value

Specialist retailer Baselland: Increase in average order value by 16% through strategic product bundling and optimized cross-selling strategies on the Shopify platform

+42% organic traffic

B2B shop in Northwest Switzerland: 42% more organic traffic after 6 months through structured category optimization and local SEO strategies
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Reference project

Barefoot shoes shop

Barefoot shoes are designed to promote natural walking – light, flexible, and with excellent ground feel. Each model is carefully selected, combining functionality with minimalist design. The shoes support healthy foot movement and provide an authentic walking experience – as close as possible to walking barefoot. The shop offers models for everyday wear, leisure activities, and adventures, for adults and children. Reduced to the essentials, comfortable, and natural – for everyone who wants to walk consciously.
barefootshoes.shop
Our strengths

Why local businesses rely on us as a partner

Basel know-how meets global standards

As an agency with roots in Basel, we understand the regional characteristics of the Swiss market.

At the same time, you benefit from our international experience: Whether you want to start locally in Basel-Stadt or directly tap into the DACH region – we scale your online shop according to your goals and offer the flexibility you need for your success.

Personal support instead of a ticket system

You can reach us directly – without waiting in line, without impersonal automated processes. Your contact person at our agency knows your project, understands your requirements, and responds quickly to your requests. Our clients particularly value this personal support, as it enables flexible adjustments and short decision-making processes for their commerce projects.

Transparency in processes and costs

Surprises are not part of our business model. We calculate transparently, explain our recommendations clearly, and keep you continuously informed about project progress. You always know what we are working on and what costs will be incurred for implementing your customized solution.

technology

Technology stack and integrations

For maximum functionality and efficiency, we rely on proven technologies and partners:

Payment & Checkout:

  • TWINT (the most popular mobile payment in Switzerland)
  • Payrexx (Swiss payment service provider)
  • PostFinance Card
  • Apple Pay & Google Pay

Marketing & Analytics:

  • Google Analytics 4 and Google Tag Manager for precise tracking
  • Google Merchant Center for Shopping campaigns
  • Meta Pixels (Facebook & Instagram)
  • Brevo / Mailchimp for email automation

Operations & Fulfillment:

  • ERP systems: Abacus, SAP Business One, Bexio – customized integration
  • Shipping: Swiss Post, DPD, DHL with automatic label generation
  • Returns Management
  • Warehouse and inventory management

Do you need professional web hosting or specialized email hosting for your online store? We also offer optimized solutions for this.

Payment & Checkout
TWINT Payrexx PostFinance Card Apple Pay Google Pay
Marketing & Analytics
Google Analytics 4 Google Tag Manager Google Merchant Center Meta Pixel Brevo / Mailchimp
Operations & Fulfillment
Abacus SAP Business One Bexio Swiss Post DPD DHL

Packages and scope of services

We offer flexible packages that adapt to your company size and individual needs:

Development

Professional entry

Ideal for companies that want to launch their online shop quickly and with a focused approach.

  • Shop setup with premium theme (adaptation to your brand's corporate design)
  • Up to 100 products (categorization and optimization)
  • Payment integration (TWINT, credit card, invoice)
  • Basic SEO (meta tags, sitemap, Google Search Console)
  • Mobile optimization for maximum flexibility
  • Training for shop management
Growth Package

Scaling and optimization

For growing companies with a focus on conversion and reach.

  • Everything from the starter package
  • Custom sections and advanced design customizations
  • Enhanced product features (variants, bundles, quantity discounts)
  • A/B testing setup for data-driven optimization
  • Google Merchant Center integration
  • Email marketing automation (abandoned shopping carts, customer segmentation)
Plus package

Enterprise solutions

For established brands with complex requirements and high transaction volumes.

  • Shopify Plus Features (B2B functions, advanced automation)
  • Headless Commerce (optional, for maximum performance)
  • Multi-store management (different countries/brands)
  • Complex ERP/PIM/WMS integrations – customized development
  • Dedicated account manager for your project
  • Service Level Agreements (SLA)
  • Prioritized support (< 2 hour response time)

If you would like to evaluate other e-commerce platforms, we would be happy to advise you – we are also experienced in implementing various shop systems and can help you find the best solution for your requirements.

Use our quote request form for a detailed cost estimate for your Shopify project.

FAQ

Frequently Asked Questions (FAQ)

Implementation time depends on the scope and specific requirements. A starter shop is ready to use in 3-5 weeks. Projects with extensive customization, integrations, and migration of existing systems require 8-14 weeks. We create a detailed schedule at the start of the project that takes your goals into account.
Platform comparison

Shopify compared to other e-commerce solutions

We are often asked why we recommend Shopify. The honest answer: It depends on your needs. Every system has strengths for specific use cases and business goals.

Shopify vs. WooCommerce: WooCommerce (WordPress) offers maximum flexibility but requires more technical maintenance and development. If you already have a WordPress website and want to expand it, WooCommerce can be a good option – we can support you with our WordPress web design expertise. Shopify scores points with better performance, automatic updates, and an all-in-one solution without server management.

Shopify vs. PrestaShop: PrestaShop is open source and widely used in Europe. It can be the right choice for complex catalogs and specific requirements. We also offer PrestaShop SEO optimization . However, Shopify impresses with its simpler operation, faster updates, and modern cloud architecture for your business.

Shopify vs. Magento: Magento (Adobe Commerce) is designed for enterprise projects with very high requirements, but is also significantly more complex and expensive to operate. Shopify Plus offers 80% of the features at a fraction of the operating costs – ideal for most commerce projects.

Our recommendation: For most SMEs and medium-sized companies, Shopify offers the best price-performance ratio with low maintenance costs and high scalability.

Your next step: Free initial consultation

In a non-binding 30-minute consultation, we will analyze your initial situation and show you concrete implementation options for your e-commerce project.

  • Analysis of your current e-commerce situation and needs
  • Assessment of whether Shopify is the optimal platform for your goals
  • Rough estimate of the timeframe and budget for your project
  • Concrete next steps for implementation

Book your free initial consultation now – we look forward to learning about your project.

+41 61 681 54 50 Enquire now

Masterhomepage GmbH – Your Shopify agency in Basel

Whether you're creating a new online shop, migrating existing systems, or optimizing your current business – we develop customized solutions that strengthen your brand and sustainably increase your revenue. With over 20 years of experience, more than 500 completed projects, and a dedicated local team, we are the agency you can trust.

As a Shopify partner in Switzerland, we understand the specific requirements of the Swiss market and offer you the flexibility you need for your e-commerce success. Our expertise as a Swiss e-commerce agency, online shop agency, and Shopify SEO agency, combined with our competence as a Swiss backend development agency, makes us the ideal partner for your commerce project.

Other services that might interest you: Professional web design from Basel, individual webshop development, optimized WordPress hosting, PrestaShop hosting solutions or Joomla web design services for diverse web requirements.

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Shop Development

With over 500 completed web projects and 20 years of experience, we offer a wealth of expertise. We are experienced Shopify specialists and are ready to provide you with expert support for all your needs.

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Shop support

We're happy to support you with everything you need. Our service doesn't end after your shop is set up. We're also happy to assist you with further expansion, marketing, new module installations, and more.
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Individual add-ons

Are you looking for a custom add-on that doesn't yet exist? We would be happy to advise you and develop a custom add-on according to your wishes, or adapt an existing one for you.
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E-marketing

We help you increase your sales and, as an official Google Partner, advise you on marketing on Google through search engine optimization and/or search engine advertising.

References - No Filter Page Bottom

references

our customers

We have been working with most of our clients for many years. Take a look at a selection of our reference projects.

BLIGG
Zoom further

BLIGG

Webshop, website
Ventilation components
Shop Clinic Arlesheim
Event location Farnsburg
GLS
Zoom further

GLS

Webshop, website
Twydil
Zoom further

Twydil

Webshop, website
Nyfag
Barefoot shoes shop
further projects

Footer Big (Team/Customers/CTA/Footer)

Our team – personal, customer-oriented and fast

Personal, customer-focused, and fast – these three values ​​shape our daily work. We have been supporting most of our clients for many years. Stability and reliability are not just buzzwords for us, but a lived reality. The fastest possible support and short implementation times guarantee high satisfaction for both SMEs and larger companies.

Our experienced team of web developers, designers, and project managers works closely together to achieve the best possible results for you. With Florian Schär as Managing Director and a dedicated team of web developers and project managers, we are your reliable partner for digital projects in Basel and throughout Switzerland. We understand the needs of businesses and develop web solutions that will delight your ideal customers.

Florian Schär

Florian Schär

Managing Director
Florian Schär works as a project manager and, as founder and owner, is responsible for strategic matters.
Roger Abt

Roger Abt

Web developer
Roger Abt is responsible for programming the web projects as a web developer.
Sandra Dürst

Sandra Dürst

Project Manager
Sandra Dürst is responsible for the design and implementation of web projects as a graphic designer.
Nico Müller

Nico Müller

Web developer
Nico Müller is responsible for programming the web projects as a web developer.
Ashish Kumar

Ashish Kumar

Web developer
Ashish Kumar is responsible for programming the web projects as a web developer.
Daniel Herrmann

Daniel Herrmann

SEO Specialist

Daniel Herrmann is responsible for the visibility of web projects as an SEO specialist.

Deborah Rösch

Deborah Rösch

SEA Specialist

Deborah Rösch is responsible for the Google Ads campaigns as a SEA specialist.

What our customers say

Over 2000 satisfied customers form the foundation of our success. Every single collaboration represents trust, partnership, and quality, which we embody in all our projects.

Are you ready for a web agency that will truly move you forward?

Let's take your digital presence to the next level together. Whether it's a website, online shop, or custom web application – we'll find the perfect solution for your business. With tailor-made solutions, pixel-perfect execution, and a focus on your ideal customers, we create compelling digital experiences. Our marketing expertise ensures that your web presence not only looks great but also delivers measurable results.

Contact us for a free, no-obligation quote. We'd be happy to create a customized offer tailored precisely to your needs. From initial consultation and the development of custom applications to successful online launch – we support SMEs and businesses on their journey to digital success.

+41 61 681 54 50 Request a quote Book an introductory meeting
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