Google Shopping Agency

Google Shopping agency for product ads

Save money with a Google Shopping agency

Reach customers when they are actively searching for your product and ready to buy it. Perhaps the most effective form of advertising for online shops.

Your advantages with a Google Shopping agency:

Professional Google Shopping Ads
Google's price comparison portal for online shopping
Increased attention through image/text combination
Top positioning in Google Shopping results
Up to 20% lower click costs with Comparison Shopping Services (CSS)

Google Ads

Increased visibility and sales with Google Shopping Ads

Reach potential customers directly by showcasing your products in Google search results. With the support of an experienced shopping agency, you can effectively promote your items via Google Shopping and boost your sales.

Google is one of the world's largest e-commerce platforms, offering excellent opportunities for both small and large retailers to acquire new customers and increase sales. As a specialized e-commerce agency, we support you in unlocking the full potential of this platform.

To successfully place your products on Google Shopping, there are a few important points to consider – especially when setting up your account and strategically aligning your campaigns. We're happy to answer your questions about the optimal account structure and the different campaign types.

The success of your campaigns depends primarily on three key factors:

a high-quality product data feed
a convincing ad design
and a well-designed bidding model (CPC), as costs are only incurred when someone actually clicks on your ad

If you optimize specifically in these areas, nothing stands in the way of good visibility, increasing visitor numbers and higher sales while simultaneously keeping advertising costs low.

visibility

Google Shopping ad formats: Where do my products appear?

As an experienced Google Shopping agency, we show you exactly where your products will be visible to potential customers. Your ads appear directly in Google Search – both above or next to the organic search results and in Google Image Search. They are also findable in the "Shopping" tab of Google Search.

If you activate the "Include search network partners" option when setting up your campaign, your shopping ads will also be displayed on partner websites outside of Google Search. The Google Display Network, which includes platforms like YouTube, Gmail, and Google Discover, offers even greater reach. There, your ads reach users directly within their everyday digital lives – on three of the most frequently used services in the Google ecosystem.

In combination with our online marketing strategies, you can further maximize the reach of your campaigns and optimally link different channels.

Setup & Data

Merchant Center

This is how the Google Merchant Center works

The Google Merchant Center is a free tool that allows you to manage your product data easily and efficiently. Here you store all the information about the items you want to advertise via Google Shopping. This includes price, availability, a compelling product description, and high-quality product images.

This data is transmitted from the Merchant Center to Google and forms the basis for your Shopping ads. Engaging content increases the likelihood that interested users will click on your ad, visit your product page, and ultimately make a purchase. The storage of product information is GDPR-compliant and secure.

Product feed

A perfect product feed – the basis for successful shopping campaigns

The success of your Google Shopping campaign hinges on the quality of your product data. Only when your items are comprehensively, accurately, and up-to-dately described can potential buyers find them in their searches. Each individual item should be equipped with relevant attributes such as brand, price, and product category – because this information forms the basis for displaying your ads.

It is crucial that all information complies with Google's guidelines. As a specialized Google Shopping agency, we naturally support you in creating and optimizing your product feed – ensuring your products appear exactly where your customers are searching. We are happy to assist you with our expertise regarding feed optimization.

For online retailers who run their shops on modern platforms, we also offer comprehensive Shopify consulting and integration of shopping campaigns. Even if you having a webshop built , we'll plan for Google Shopping integration right from the start.

CSS program

New campaign or switch to our CSS

We can set up a completely new Google Shopping campaign for you, or if you already have an active Google Shopping campaign and would like to benefit from the 20% cost reduction, switching to our CSS portal is very easy. Instead of having your Merchant Center (MC) with Google, we'll move it to a Multiple Merchant Center (MMC) with Masterhomepage. Aside from the improved performance of your Shopping Ads, nothing else will change for you.

You save on Google's margin, which automatically makes your bids 20% more valuable, directly benefiting you from better placement on Google Shopping. This strategy allows you, as a merchant, to achieve greater visibility with the same budget and sustainably increase your sales. Managing your account remains intuitive and straightforward.

20%

Lower click costs via CSS

500+

Completed projects

2000+

Satisfied customers

20+

Years of experience as a web agency

CSS partner

CSS Partner: Maximum benefits for your online shop

As a certified CSS (Comparison Shopping Service) partner, we offer you direct access to reduced click costs. The CSS program was developed by Google to ensure that price comparison portals and shopping providers are positioned equally in search results. By storing your product data in our CSS portal, you automatically benefit from these cost reductions.

The advantage is obvious: With the same inquiries and the same budget, you reach more potential customers because your bids become more effective due to cost savings. This leads to better rankings in search results and therefore more clicks on your ads. Compared to other providers, we also offer you personal support and transparent reporting.

Our services

strategy

Strategic campaign planning for sustainable success

A successful Google Shopping strategy requires more than just technical setup. As your agency, we work with you to develop a customized plan tailored to your business goals. We analyze your target audience, identify the most profitable products, and continuously optimize the performance of your campaigns.

We also take seasonal fluctuations, competitive situations, and market trends into account. Our experience as a web agency shows that only through continuous optimization and strategic marketing can you achieve the best long-term results for your company. We would be happy to advise you in detail on your individual strategy if you have specific questions.

Tracking

Tracking & Data Quality

Google Shopping works best when seamlessly integrated with your existing shop system. We support you with the technical integration, whether you're working with Shopify, PrestaShop, WooCommerce, or other platforms. For PrestaShop users, for example, we offer specialized technical support and search engine optimization .

Automatic synchronization between your online store and the Google Merchant Center ensures that prices, availability, and product information are always up to date. This is crucial for the success of your shopping campaigns, as outdated data can lead to user frustration and wasted advertising budget. We handle the secure storage and regular updates of your data for you.

E-commerce

Professional support and continuous optimization

As your partner, we not only handle the setup but also the ongoing management of your shopping campaigns. We monitor performance, adjust bids, optimize product titles and descriptions, and react quickly to market changes. Through our strategic marketing consulting, we ensure that your budget is used optimally.

Regular reports keep you informed about the performance of your campaigns. We provide transparent insights into which products are achieving the best results, where there is potential for optimization, and how your return on investment is developing. This data-driven approach enables you to make informed decisions for your commerce strategy. As a trusted provider of Google Shopping services, we guarantee the highest quality and measurable success.

Hosting & Full Service

Technical basis

Technical infrastructure and hosting

The technical infrastructure of your online store is crucial for the optimal operation of your shopping campaigns. Fast loading times and reliable availability are essential, as users from Google Shopping are directed to your product pages. Therefore, we also offer professional hosting for your website , optimized for e-commerce and high visitor numbers.

Depending on the system used, specialized hosting packages are available: WordPress hosting, email solutions, PrestaShop hosting , or Joomla hosting. A stable technical foundation is essential for your shopping campaigns to reach their full potential. As an experienced hosting provider, we guarantee maximum availability.

Full service

Holistic approach: From design to campaign

As a full-service agency, we take a holistic approach to your online presence. If you already operate a shop, we not only optimize your shopping campaigns but also support you with web design adjustments and technical updates. For WordPress users, we offer professional maintenance services , and for Joomla sites, regular updates and technical support.

Even if you work with other systems, we're here to help: Our support team is familiar with all common platforms. Whether you Shopify support or help with PrestaShop updates – we're here for you. Through your personal account, you have access to all relevant information and can view the status of your projects at any time.

Our services

More than just shopping: Our other services

Google Shopping is an important component of your online strategy, but it works best in conjunction with other marketing measures. Combine your shopping campaigns with our search engine advertisingto achieve maximum visibility. For long-term success, we also recommend professional search engine optimization.

As a modern web design agency in Switzerland , we also develop custom web applications and offer specialized WordPress web design as well as Joomla solutions . This means you get everything from a single source – from technical implementation to the successful marketing of your products.

FAQ

Frequently Asked Questions about Google Shopping and CSS

The CSS (Comparison Shopping Service) program is a Google initiative that allows approved partners to run shopping ads for retailers. As a CSS partner, we can showcase your products on Google Shopping, allowing you to benefit from reduced click costs. The system is based on Google reducing its own margin for CSS partners, which is passed directly on to you as the retailer. Your product data is stored and managed through our specialized portal. Compared to other providers on the market, we also offer you personalized consultation and individual support.

Get started with Google Shopping now

Google Shopping offers tremendous opportunities for online retailers of all sizes. With the right strategy, professional implementation, and our CSS partner program, you can significantly increase your visibility while simultaneously saving costs. As an experienced agency, we support you every step of the way – from the initial analysis and setup to the continuous optimization of your campaigns.

Contact us for a free consultation. Together, we'll analyze your company's potential and develop a customized strategy tailored to your individual goals. Benefit from our experience with hundreds of successful e-commerce projects and get started with Google Shopping today.

+41 61 681 54 50 Enquire now