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WordPress Maintenance – Your professional update service for secure websites

Masterhomepage GmbH are your experienced WordPress maintenance professionals in German-speaking Switzerland, based in Basel. For over 20 years, we have been managing WordPress websites for businesses, ensuring they are secure, fast, and error-free. As a specialized WordPress agency , we understand that a professional website is more than just a one-off project – it requires ongoing maintenance, regular updates, and proactive security measures to achieve your business goals.

As an experienced partner, we develop customized maintenance solutions perfectly tailored to your individual requirements. A maintenance contract with us gives you the security of predictable costs and continuous support.

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20+

Years of experience

500+

Completed projects

2000+

Satisfied customers

99.9%

Uptime guarantee

Why maintenance

Why professional WordPress maintenance is essential

WordPress is the world's most widely used content management system , powering over 40% of all websites. However, this popularity also makes it an attractive target for cyberattacks. Without regular maintenance and updates, you expose your website to significant risks – much like an online store on an unmaintained platform quickly becomes a security vulnerability. The purpose of professional maintenance is to minimize these risks and keep your website functioning reliably.

Key reasons for professional WordPress support:

Protection against hacker attacks and malware

New security vulnerabilities in WordPress, themes, and plugins are discovered daily. Without timely updates, hackers can exploit these weaknesses to compromise your website, inject malware, or steal sensitive data. Our WordPress maintenance closes these gaps before they become a problem—a success that protects your brand. A maintenance contract ensures that these tasks are consistently performed.

Avoiding downtime and errors

Incompatible plugins, faulty updates, or overloaded databases can cripple your website. Professional maintenance ensures that all components work together seamlessly and that your visitors always find a functioning website – especially important if you present products or services. The goal is maximum availability of your online presence.

Performance and charging speed

A well-maintained WordPress website loads quickly and offers an optimal user experience. Regular database optimization, cache management, and the removal of unused plugins noticeably improve performance – a crucial factor for SEO and conversion rates, similar to professional Shopify projects.

Protection against data loss

Technical problems, server outages, or faulty updates can lead to the loss of valuable data. Regular backups are your lifeline – they allow for the quick restoration of your website in an emergency and ensure the success of your online presence. The purpose of these measures is to protect your valuable content and customer data.

Legal compliance

Data protection laws like the GDPR require up-to-date security standards. An unmaintained website with known security vulnerabilities can have legal consequences, especially if customer data is affected – a risk no brand should take.

Preservation of the investment

A website is a strategic investment in your business. Without continuous maintenance, it loses value, functionality, and visibility. Professional maintenance protects and increases this value in the long term and supports your marketing goals. A well-structured maintenance contract is the foundation for long-term success.

With over 500 successfully managed web projects and experienced specialists, we know exactly what maintenance your WordPress website needs to remain secure, fast, and reliable. The purpose of our comprehensive support is to take the technical worries off your hands so you can focus on your core business.

Our service

Our comprehensive WordPress maintenance service

Regular security checks and optimization – our WordPress update service covers all aspects of professional website maintenance. Maintenance is not a one-time effort, but an ongoing process that protects your website from threats and optimizes its performance. As experienced specialists, we understand the needs of modern businesses and develop customized maintenance concepts. Our maintenance contract includes all essential maintenance tasks that protect your website in the long term.

Security

Security monitoring and protection against threats

Security is our top priority in WordPress maintenance. Our multi-layered security approach proactively protects your website – similar to how we secure Shopify stores and other e-commerce platforms. The purpose of these comprehensive security measures is to proactively protect against all known and emerging threats

Regular malware scans

Automated monitoring immediately detects suspicious files, malware, and attempted intrusions. Any anomalies are analyzed and resolved promptly – a service that ensures the success of your online presence. These maintenance tasks run fully automatically in the background.

Firewall Management

Web Application Firewalls (WAFs) block attacks before they reach your website. We configure and continuously monitor these systems to protect your brand.

Brute-force protection

Automated login attempts are detected and blocked. Additional authentication methods protect admin areas – especially important for websites with sensitive product data or customer information.

Vulnerability monitoring

We monitor known vulnerabilities in WordPress core, themes, and plugins and close them immediately through updates or alternative solutions – an implementation that allows no compromises. The goal is to minimize all potential attack vectors.

Emergency support in case of security incidents

Should your website be compromised, we will respond within a few hours with analysis, cleanup and restoration – a partner you can rely on.

SSL certificate management

Their HTTPS encryption remains up-to-date and valid – important for trust and SEO rankings, similar to professional online shop solutions.

A practical example from Basel: A client fell victim to a malware attack that silently injected malicious code into files. Thanks to our maintenance tasks, we detected the infection, isolated the affected files, and fully restored the website – without data loss or extended downtime. This success demonstrates the importance of a professional maintenance contract.

Updates

Regular updates for WordPress, themes, and plugins

Updates are the most important measure against security risks and functional problems. Our systematic update process ensures smooth, risk-free updates – with the flexibility that modern businesses require

WordPress Core Updates

As soon as new WordPress versions are released, we test them for compatibility with your website and perform the update in a controlled manner. Each project is considered individually to achieve optimal results. These maintenance tasks are firmly stipulated in the maintenance contract.

Theme updates

Design themes receive regular updates for new features and security patches. We ensure that your individual customizations are preserved and your brand is presented consistently.

Plugin Management

On average, a WordPress website has 20-30 active plugins. Each of these requires regular updates. We check every update for compatibility before installing it – a customized solution tailored to your needs. The goal is to prevent incompatibilities and outages.

Compatibility check

Before every update, we test whether all components work together harmoniously. This helps us avoid conflicts that could lead to errors or outages – similar to how we Shopify projects before launch.

Rollback option

Should an update cause problems, our backups allow us to revert to a working version within minutes. This flexibility is crucial for business-critical websites.

Plugin optimization

We regularly review which plugins are still needed. Unused or redundant plugins are removed to improve performance and security – an approach that also leads to success in optimizing online shops.

Backup

Backup strategy and data security

Backups are your protection against all conceivable scenarios – from technical errors and hacker attacks to server outages. Our backup strategy follows the 3-2-1 principle and reliably protects your products, content, and customer data. The purpose of this comprehensive backup strategy is to ensure the recoverability of your website at any time

Regular automatic backups: Complete backups of your website are created regularly – files, database, configurations, everything. A service that protects your goals. These maintenance tasks are fully automated.
30-day retention: You can access backups from the last 30 days – in case you later discover that something went wrong. This flexibility offers added security and is part of every maintenance contract.
Rapid recovery: In an emergency, we can fully restore your website within 1-2 hours – a crucial advantage for the success of your business.
Individual backup frequency: For websites with frequent changes (e.g., online shops or portals with dynamic product data), we offer backups at shorter intervals – tailored to your requirements.

performance

Performance optimization and database maintenance

A fast website is crucial for user experience, search engine rankings, and conversion rates. Our maintenance tasks continuously optimize performance – an approach that also leads to success when managing Shopify stores and other platforms. As part of our maintenance agreement, we systematically perform these optimizations:

Database Cleanup: WordPress databases accumulate unnecessary data over time – revisions, spam comments, temporary options. We clean these regularly and optimize tables for faster queries, which is especially important for websites with many products. The goal is to maintain optimal database performance.
Cache management: We configure and monitor caching systems to ensure your pages load lightning fast – without displaying outdated content. A tailor-made service for your specific goals.
Image optimization: Images are often the biggest performance killer. We automatically compress new uploads and optimize existing images for faster loading times – an implementation that directly impacts your marketing success.
Code minimization: CSS, JavaScript, and HTML are minimized and combined to reduce loading times – similar to how we approach the development of online shops.
CDN integration: For internationally used websites, we set up Content Delivery Networks that deliver content from servers close to the user – a strategy that is also crucial for e-commerce platforms.
Performance monitoring: We continuously monitor loading times, core web vitals, and server resources to identify bottlenecks early. As an experienced partner, we know which metrics are important for your brand.

A specialist retailer from the Basel region was able to reduce their website's loading time from 4.2 to 1.4 seconds – resulting in 28% more page views and a 19% higher conversion rate. This success demonstrates the importance of professional maintenance for your business goals.

Function monitoring

Function monitoring and fault handling

Not all problems are obvious. Some errors only manifest under certain conditions or affect specific functions. Our systematic monitoring detects these problems before they impact your visitors – a service that is also critical for managing online shops

Uptime monitoring: Upon request, we check your website's availability every 5 minutes. We are notified immediately of any outages – ensuring the flexibility for a quick response.
Broken link checks: Broken links harm user experience and SEO. We identify and fix them regularly upon request to support the success of your marketing efforts.
Form testing: Contact forms, newsletter sign-ups, and other forms are regularly tested upon request to ensure that inquiries reach you – particularly important for achieving your sales targets. The purpose of these tests is to guarantee functionality.
Email deliverability: We check whether emails from your website are sent correctly – important for notifications and transactional emails that represent your brand.
PHP error logs: Server logs are analyzed to identify hidden errors that could affect performance or functionality – expertise we also bring from working with various e-commerce platforms.
Browser compatibility: Your website is regularly tested in various browsers to eliminate display issues. As experienced professionals, we understand the importance of consistent presentation for your products and services.

Support

WordPress support and technical support

Sometimes you simply need quick help – whether it's with technical questions, content changes, or unexpected problems. Our support team is here to assist you as a reliable partner. The purpose of our support is to quickly resolve all your technical issues

Advice

Technical assistance

Questions about operation, plugin recommendations, functional extensions – we provide expert advice and develop tailor-made solutions for your project.

Content

Content adjustments

We can perform minor text changes, image uploads, or layout adjustments for you upon request, so that you can concentrate on your core business – similar to how we support Shopify customers with product maintenance.

Troubleshooting

Problem solving

Errors, unexpected behavior, or technical difficulties – we analyze and resolve them promptly. As experienced professionals, we understand the typical challenges and offer effective solutions.

Continuing education

Training

Upon request, we will train your team in WordPress operation so that you can perform simple tasks yourself and pursue your goals independently.

Our comprehensive WordPress maintenance service gives you the assurance that your website is in professional hands – a partner for long-term success.

reality

What happens with inadequate WordPress maintenance?

The consequences of neglecting website maintenance can be severe – financially, legally, and for your reputation. Here are some real-life scenarios we've encountered with new clients that demonstrate why professional support through a maintenance contract is crucial for success. The purpose of these examples is to highlight the real risks:

Scenario 1

Malware infection and Google blacklist

A Basel-based company neglected updates and basic maintenance for over 18 months. A known vulnerability in an outdated plugin was exploited to inject malware. Google flagged the website as "This site may have been hacked"—with devastating consequences: 94% less organic traffic, a massive loss of customer trust, and a collapse in revenue. The cleanup and restoration took three weeks and cost over CHF 8,000—many times the cost of a regular maintenance contract. This project clearly demonstrates the importance of having an experienced partner.

Scenario 2

Data loss without a working backup

A server outage led to the total loss of a website. The existing backup was six months old and could not be restored – a typical problem when maintenance tasks are not regularly checked. The company lost current content, product data, and customer data and had to almost completely rebuild the website – resulting in damages exceeding CHF 15,000 and eight weeks of downtime. The brand suffered considerably as a result of this incident. The purpose of regular backup tests as part of a maintenance contract is precisely to prevent such scenarios.

Scenario 3

Performance collapse and conversion loss

Due to an unoptimized database, excessive plugins, and a lack of cache configuration, the loading time of an e-commerce website increased to over 8 seconds. The result: a 67% higher bounce rate and 42% fewer conversions – a measurable monthly revenue loss of CHF 12,000. Implementing professional maintenance and regular optimization tasks would have prevented this drop in performance – similar to how we optimize Shopify stores.

These examples demonstrate that professional WordPress maintenance is not a cost center, but a strategic investment in the security, performance, and success of your online presence. As experienced specialists, we develop customized solutions that meet your specific requirements. A maintenance contract protects you from these risks.

More than maintenance

WordPress Services: More than just maintenance

As a full-service web agency in Basel, we offer comprehensive WordPress services for all aspects of your website, going beyond mere maintenance. From concept and implementation to continuous optimization – we are your partner for digital success.

migration

WordPress migration and relocations

Moving your website to a new host? Migrating from another CMS to WordPress? We perform seamless migrations – with the flexibility and experience that complex projects require

Secure transfer of all content, media, product data and users
SEO-compliant 301 redirects to secure your rankings – an implementation based on best practices
Optimizing the database structure during migration for better performance
Parallel operation and testing before the final migration – similar to Shopify migrations
Zero-downtime migrations for critical websites that represent your brand

SEO

WordPress SEO and performance optimization

A technically sound website is the foundation for good search engine rankings and the success of your marketing efforts. Our SEO specialists optimize your website to perfectly match your goals:

Technical SEO: Core Web Vitals, structured data, XML sitemaps – implementation according to current standards
On-page optimization: Meta tags, URL structure, internal linking for your products and services
Content strategy for WordPress blogs and company websites – tailored to your brand
Loading time optimization for best performance – as experienced professionals, we know which factors count

Hosting

WordPress hosting and infrastructure

The right hosting environment is crucial for performance and security. We offer specialized WordPress hosting with the flexibility that modern projects require:

SSD-based servers in Swiss data centers – a platform for maximum speed
Automatic caching and CDN integration for global reach
Daily backups and one-click restore for maximum security
Managed security with firewall and DDoS protection – as an experienced partner, we guarantee the highest standards
99.9% uptime guarantee for the success of your online presence

System comparison

WordPress maintenance vs. other CMS systems and e-commerce platforms

We are often asked how WordPress compares to other content management systems and e-commerce platforms in terms of maintenance and security. We work with various systems and can provide tailored recommendations:

Comparison	alternative	WordPress
vs. Joomla	Joomla has a steeper learning curve, but tends to have fewer security vulnerabilities due to its smaller market share. If you work with Joomla, we support you with our Joomla update service – offering the same expertise and flexibility as with WordPress. A corresponding maintenance contract is also recommended here.	Both systems require regular care and similar maintenance tasks.
vs. TYPO3	TYPO3 is more robust for enterprise projects, but significantly more maintenance-intensive and requires specialized know-how as well as more extensive maintenance tasks.	WordPress offers a better balance between functionality and maintainability for most use cases – a platform that efficiently supports your goals.
vs. Shopify	For e-commerce, we often recommend specialized systems like Shopify, which require less maintenance than WooCommerce – especially for larger shops with many products. As a hosted platform, Shopify automatically handles many technical maintenance tasks, while WordPress online stores require more manual attention. The choice depends on your specific requirements – as an experienced partner, we are happy to advise you on the optimal platform for your brand. The purpose of this consultation is to select the system with the best cost-benefit ratio for your needs.	WordPress online shops require more manual maintenance.
vs. proprietary CMS	Closed systems often have automatic updates, but less flexibility.	WordPress offers maximum adaptability for tailor-made solutions – but requires professional maintenance by a competent agency with a structured maintenance contract.

Choosing the right platform is crucial for the long-term success of your project and also determines the scope of required maintenance tasks. As experienced professionals, we support you in this strategic decision and its subsequent implementation.

FAQ

Frequently Asked Questions about WordPress Maintenance

Technically, you can install updates yourself. However, the risk lies in incompatible plugins or themes that can cause errors or malfunctions after updates. Without prior testing and backups, you risk your website ceasing to function – this is especially critical for websites with products or e-commerce features. Our maintenance service tests every update on a staging environment and maintains backups – you receive the assurance of professional quality control from experienced specialists. A professional maintenance contract eliminates these risks for you.

About Us

Masterhomepage GmbH – Your agency in Basel

For over 20 years, we've been managing WordPress websites for businesses throughout German-speaking Switzerland. With over 500 completed web projects, a dedicated support team, and transparent processes, we're the partner you can trust with your website. As experienced specialists, we offer professional maintenance, proactive security monitoring, and personalized service – for a website that runs smoothly and supports your brand's success. We provide tailored solutions with the flexibility to meet your individual needs and goals. Our maintenance contract gives you the security of predictable costs and continuous support. Our goal is your digital success.

Other services that might interest you: Professional web design, web application development, online marketing services for your marketing goals, professional web hosting as a platform for your projects, support for other CMS systems, or the implementation of your online shop with professional e-commerce expertise.

Your next step: Start professional WordPress support

Your WordPress website deserves professional maintenance and ongoing support from an experienced partner. Protect your online presence before problems arise – not after. Invest in your brand's success with tailored maintenance that supports your goals. A professional maintenance contract is the foundation for a secure and high-performing website.

Here's what you can expect in your free initial consultation:

Analysis of your current WordPress installation (version, plugins, security status) – an initial assessment of your project
Identifying potential security risks and performance issues that could endanger your brand
Recommendation of the optimal maintenance tasks and the suitable maintenance contract for your needs – tailored to your requirements
Transparent cost calculation without hidden fees – flexibility for your budget
Concrete next steps for starting support and achieving your goals

Book your free initial consultation now and find out how we can optimally manage your WordPress website – as experienced specialists for your digital success.

Alternatively, you can request a non-binding quote for your project directly or contact us.