Migrate your online shop without risk
Shop migration
Migrating your online shop – a secure system change without loss of revenue or ranking
An online shop relaunch is far more than just a new design. Anyone wanting to migrate their online shop – for example, from Wix, Ecwid, Jimdo, WordPress, WooCommerce, or PrestaShop – faces a technical, strategic, and SEO-critical challenge. Product data, customer accounts, order history, URL structure, redirects, tracking – everything must be meticulously planned and technically implementedto prevent a drop in sales and rankings.
Masterhomepage GmbH has completed more than 500 web projects in over 20 years – including numerous shop migrations from Wix, Ecwid, Jimdo, WordPress, WooCommerce, and PrestaShop to modern, scalable e-commerce platforms like Shopify. This page provides a practical overview of how a professional migration works, the typical pitfalls, and what you can do to prepare.
Ready for the next step? Book a free and non-binding initial consultation – we will analyze your current shop and show you concrete optimization potential for your migration.
Recognizing signals
Why migrate your online shop now?
There are typical signals that indicate your current system is reaching its limits:
- Performance issues: Your shop loads slowly, especially during high-traffic campaigns. Customers abandon the purchase process. For WordPress shops, plugin updates often lead to new performance issues.
- Limited functionality: You want to implement B2B functions, subscription models or complex pricing logics – your system cannot handle this or only with expensive custom developments.
- SEO stagnates or declines: Your rankings collapse because the system does not meet technical SEO requirements (Core Web Vitals, structured data, mobile optimization).
- High maintenance costs: You spend hours on updates, plugin conflicts, and security vulnerabilities – instead of focusing on your business. WordPress/WooCommerce shops, in particular, require intensive maintenance.
- Internationalization is blocked: They want to expand into new markets, but multilingual shops or currencies are complicated and expensive.
- Outdated design: Your shop no longer looks modern, the user experience is no longer competitive.
- Security concerns: Especially with WordPress shops, security warnings, spam attacks or hacking attempts are becoming increasingly common.
Instead of simply patching up an existing shop, a structured migration to a more modern, scalable system is often the more sustainable and cost-effective approach. With over 20 years of experience as a web agency in Basel, we know exactly what matters.
Our approach
How we do it – Our working methods
Successful shop migrations don't happen by chance. They are the result of a well-thought-out strategy, professional technical implementation, and continuous quality control. Our proven migration process includes:
Strategic analysis
We analyze your current shop in detail – technical structure, data inventory, SEO performance and business goals – in order to develop the optimal migration strategy for your company.
Data integrity
Clean migration of all product data, customer accounts, order history and content – without data loss, with thorough cleanup and quality control.
SEO security
Detailed URL mapping, clean 301 redirects and structured data ensure that your rankings are not only maintained, but often even improved.
Technical Excellence
Our experienced developers rely on proven migration processes, comprehensive testing in staging environments, and systematic post-launch monitoring.
Marketing integration
By combining our SEO expertise with our online marketing service , we ensure that your new shop not only gets off to a technically successful start, but also commercially.
As a Shopify agency and experienced e-commerce agency, we have already successfully completed hundreds of shop migrations – from small shops with 500 products to complex enterprise systems with 10,000+ products, multilingualism and ERP integration.
20+
Years of experience
500+
Completed projects
97%
Ranking stability after migration
−65%
Loading time reduction after migration
Source systems
We are migrating these systems
We have extensive experience migrating from all major e-commerce and website builder systems. Each system has its own unique challenges – and we understand them all. Select your current system for detailed information:
Wix
Wix Shop Migration
Wix, as a modular system, is perfect for a quick start. However, as your shop grows, you'll quickly reach its limits: limited scalability, restricted SEO control, slow loading times with many products, and a lack of B2B features. Migrating from Wix to a professional e-commerce platform like Shopify gives you the freedom and performance your growing business needs.
Typical challenges with Wix migrations: Limited export options, URL structure changes, customer data export often manual, limited API interfaces.
Our solution: Clean CSV export of all product data, detailed URL mapping for SEO security, manual optimization of the product structure, complete transfer of important content and images.
Ecwid
Ecwid Migration
Ecwid is a flexible e-commerce solution that can be integrated into existing websites. However, it lacks important features for standalone shops: limited design flexibility, restricted SEO options, complicated internationalization, and a dependent hosting structure. Migrating to a full-fledged shop system like Shopify or WooCommerce gives you complete control over design, functionality, and scalability.
Typical challenges with Ecwid migrations: Products are often spread across multiple websites, export functions are sometimes limited, and the category structure needs to be reorganized.
Our solution: Consolidation of all product data from various sources, restructuring of categories for better conversion, creation of an independent shop URL with full SEO control.
Jimdo
Jimdo Shop Migration
Jimdo offers an easy entry into e-commerce. However, its limitations quickly become apparent as needs grow: a limited number of products, restricted design options, slow loading times, a lack of marketing tools, and no B2B features. Migrating to Shopify or another professional system enables unlimited growth without performance degradation.
Typical challenges with Jimdo migrations: Very simple data structure that needs to be extended, limited export functions, URL structure needs to be completely rebuilt.
Our solution: Manual optimization of all product data, strategic rebuilding of the category structure, professional product photography integration (if desired), complete SEO reconfiguration with redirects.
WordPress
WordPress Migration
WordPress is a powerful content management system, but as an e-commerce platform, it's often bloated and maintenance-intensive. Many online stores start as a combined blog and shop platform and suffer from plugin conflicts, security vulnerabilities, performance issues, and high maintenance costs. Migrating to a dedicated e-commerce system like Shopify—possibly with a separate, streamlined WordPress installation for the blog—offers significantly less complexity and maintenance.
Typical challenges in WordPress migrations: separating blog content from shop content, cleaning up overloaded databases (revisions, spam), migrating custom post types and custom fields, deciding on plugin replacements.
Our approach: Strategic content analysis (what stays on WordPress, what goes into the new shop?), database cleanup and optimization, migration of important landing pages and SEO content, clean separation of blog and commerce or complete integration – depending on the strategy. As experienced WordPress web designers, we know all the pitfalls.
WooCommerce
WooCommerce Migration
WooCommerce is one of the most popular shop plugins for WordPress – flexible, open source, with a huge community. However, its disadvantages become apparent, especially for growing shops: constant update effort (WordPress Core + WooCommerce + plugins), performance issues with many products, security risks from plugins, and complicated internationalization. Migrating to Shopify or another low-maintenance system saves time, money, and hassle.
Typical challenges in WooCommerce migrations: Complex database structures with custom tables, variants and attributes need to be remapped, numerous plugin dependencies need to be replaced, and performance optimization is often urgently needed.
Our solution: Direct export from the WooCommerce database, intelligent mapping of product variants, categories and attributes to the target platform, replacement of critical plugin functions with native features or better alternatives, complete SEO takeover including Yoast/Rank Math data.
PrestaShop
PrestaShop Migration
PrestaShop is a professional, open-source e-commerce platform widely used in Europe. It offers many features but also requires technical expertise, regular updates, and server maintenance. For many shops seeking greater flexibility or reduced maintenance, migrating to Shopify or another modern system is the right choice. Alternatively, we are happy to support you with our PrestaShop support and update services.
Typical challenges in PrestaShop migrations: Very complex database structure, many tables and relationships, multi-store and multi-currency configurations, extensive module landscape that needs to be replaced.
Our solution: Professional database export with all relationships, clean migration of multi-store and multi-currency setups, optimization of the product structure for better performance, and complete transfer of the SEO configuration. Our experience with PrestaShop SEO ensures that no rankings are lost.
Our process
6 steps to a successful shop relocation – with specific timeframes
To ensure your migration is predictable, low-risk, and successful, we work with a clear, proven process. Here's a sample project for your reference: Migration of a WooCommerce shop with 2,500 products, 2 languages, and ERP integration.
Phase 1
1. Inventory & goal definition (Duration: 1-2 weeks)
Before we begin the technical aspects, we will analyze your current shop in detail:
- Technical analysis: Shop system version, installed plugins/modules, interfaces (ERP, inventory management, payment providers). For WordPress: Analysis of database size, plugin dependencies, theme structure.
- Capture data structure: number of products, variants, categories, customer accounts, orders from the last 24 months
- Secure your SEO assets: Export the most important URLs from Google Search Console (top pages by clicks and impressions)
- Performance check: Loading times, Core Web Vitals, mobile optimization. For WordPress: Identification of problematic plugins.
- Content audit: Especially with WordPress: Separation of blog content and shop content, identification of important landing pages.
- Goal definition: What should be improved? Faster loading times? Better SEO structure? Internationalization? B2B functions? Reduced maintenance effort?
Deliverable: Detailed analysis document with concrete recommendations for action and migration strategy.
Phase 2
2. System selection and migration strategy (Duration: 1 week)
Together with you, we will select the appropriate target system – in most cases, we recommend Shopify due to its scalability, performance, and low maintenance costs. Alternatively, WooCommerce, PrestaShop, or Magento are also options, depending on your specific requirements.
- 1:1 migration vs. strategic rebuild: Do we adopt the existing structure completely or optimize categories, URLs, and content? For WordPress: Decision whether the blog section remains separate or is integrated.
- Data cleansing: Which products, categories, and customer accounts should be migrated? What can be archived or deleted? For WordPress: Cleanup of old revisions, spam comments, and orphaned media.
- Content strategy: Especially during WordPress migrations: What happens to blog articles, landing pages, portfolios? Integration into a new shop or a separate WordPress installation for content?
- Defining project goals: Clear definition of success metrics (e.g., "Loading time under 2 seconds", "Conversion rate +15%", "SEO visibility stable or better", "Maintenance effort -80%")
Deliverable: Project plan with milestones, timeline and clear responsibilities.
Phase 3
3. Data migration – products, customers, orders (Duration: 2-4 weeks)
Data migration is the technical heart of the project. This is where it's determined whether your data arrives cleanly, completely, and without errors in the new system.
- Data export: Export of all product data (including variants, attributes, images, categories, SEO metadata) from the legacy system. For WordPress: Export from the MySQL database, taking custom post types and custom fields into account.
- Data cleansing: Removing duplicates, archiving outdated products, and correcting erroneous data records. For WordPress: Cleaning up post revisions, which often create thousands of unnecessary database entries.
- Mapping to new structure: Assigning categories, attributes, tax rates, and shipping classes to the structure of the new system.
- Test import in a staging environment: We first import all data into a test environment and check everything in detail – before the new shop goes live.
- Customer data & order history: Migration of customer accounts (including addresses, order history), insofar as they can be exported from the old system.
- Media migration: Especially with WordPress: Clean transfer of all product images, blog images, and downloads from the media library.
Practical example: During a WooCommerce migration with 2,500 products, we identified and removed 350 outdated products, merged 120 duplicates, and optimized the category structure from 45 to 28 logical main categories. Result: a clearer shop and a better conversion rate.
Phase 4
4. SEO-safe migration – URLs, redirects & content (Duration: 2-3 weeks)
To ensure you don't lose rankings during online shop migration, SEO is a key component of our strategy. This is where professional migration differs from amateurish approaches:
- URL mapping: We create a detailed mapping list in Google Sheets – each old URL is assigned to a new target URL (e.g.,
/shop/category/products→/collections/products). For WordPress: Special attention is paid to blog URLs, page URLs, and shop URLs. - Prioritizing important pages: Categories with high traffic and revenue are migrated and tested first. For WordPress: Also consider important blog posts and landing pages.
- Set up 301 redirects: Implement clean 301 redirects in the new system (e.g., via .htaccess, Shopify redirect app, or server-side rules) to ensure reliable access for search engines and users.
- Meta data import: All meta titles, descriptions, and H1 structures are imported and optimized as needed. For WordPress: Export from Yoast SEO or Rank Math.
- Internal linking: Cleanly adjust internal links to avoid 404 errors. Especially important for WordPress: links from blog articles to products.
- Structured data: Implementation of Schema.org markup (Product, Breadcrumb, Organization, Article) for improved rich snippets.
- Content migration: For WordPress: Decision on blog integration, migration of important landing pages, transfer of SEO-relevant content
Specifically: In a PrestaShop project, we analyzed 1,240 URLs, 890 of which had active rankings. Thanks to clean mapping and 301 redirects, visibility remained stable at 97% – and improved by 12% after 8 weeks because the new shop was technically better set up.
As an experienced SEO agency, we know exactly which details are crucial. Additionally, we support you with our PrestaShop SEO serviceif you are migrating from PrestaShop.
Phase 5
5. Interfaces, payments and legal requirements (Duration: 1-2 weeks)
An online shop is more than just products and categories. Interfaces to payment providers, shipping companies, ERP systems, and marketing tools must function seamlessly:
- Payment providers: Integration of credit card, PayPal, TWINT, PostFinance, purchase on account (depending on target market Switzerland/DACH)
- Shipping & Logistics: Integration of DHL, DPD, Swiss Post, and connection to your merchandise management or ERP system.
- Tracking & Analytics: Implementation/setup of Google Analytics 4, Google Tag Manager, conversion tracking (e.g., for Google Ads, Facebook Ads). For WordPress: Correct implementation without outdated PHP tracking code.
- Legal requirements: Privacy policy, terms and conditions, legal notice, cookie banner (GDPR compliant for Switzerland/EU)
- Newsletter integration: Connection to Mailchimp, Klaviyo or other email marketing tools
- WordPress-specific: Decisions regarding forms (Contact Form 7, Gravity Forms), comment function, login system
Especially for Switzerland, it's important to support local payment methods like TWINT and PostFinance – this significantly increases the conversion rate. Our online marketing service also helps you get off to a great start after the migration.
Phase 6
6. Testing, Go-Live and Monitoring (Duration: 1-2 weeks)
Before going live, we test everything multiple times in the staging environment:
- Functional tests: Ordering process, forms, emails, invoicing, payment processes
- Browser tests: Chrome, Firefox, Safari, Edge – desktop and mobile
- SEO check: Crawl with Screaming Frog, review of all redirects, check of meta data and structured data
- Performance tests: Loading times, Core Web Vitals (LCP, FID, CLS), Mobile Page Speed
- Content check: For WordPress migrations: Review of all blog articles, formatting, embedded media, and internal links.
- Go-live: DNS entry changes, final data migration, launch of the new shop
- Post-launch monitoring: 4 weeks of close monitoring of rankings, traffic, conversion rate, technical errors (404s, redirect errors)
Important: After going live, we perform another crawl, check the Google Search Console for errors, and react immediately to any anomalies. This way, we avoid typical post-launch problems.
Total timeframe for this example project: 8-12 weeks – depending on complexity, number of interfaces and availability of your resources.
Reference project
Barefoot shoes shop
Barefoot shoes are designed to promote natural walking – light, flexible, and with excellent ground feel. Each model is carefully selected, combining functionality with minimalist design. The shoes support healthy foot movement and provide an authentic walking experience – as close as possible to walking barefoot. The shop offers models for everyday wear, leisure activities, and adventures, for adults and children. Reduced to the essentials, comfortable, and natural – for everyone who wants to walk consciously.
Preparation
Checklist: What you should prepare before migrating your shop
To ensure your migration starts smoothly, the following checklist has proven effective in practice. The better prepared you are, the faster and more cost-effective the migration will be:
Product data & content
- CSV/XML export of all products including variants, images, categories, attributes, tax rates
- List of all categories + current URL structure
- Access to all product images in high resolution (ideally centrally on a server or in the cloud)
- For WordPress: Exporting blog articles (XML export from WordPress), list of important landing pages
Secure your SEO portfolio
- Export of the most important URLs from Google Search Console (top pages by clicks and impressions)
- Crawl the current shop (e.g., with Screaming Frog or another SEO tool) to capture all indexed URLs
- List of your most important keywords and rankings (if available)
- For WordPress: Export from Yoast SEO or Rank Math (meta data, focus keywords)
Clarify access & systems
- Admin access to the current shop system (FTP, database, admin panel)
- Access to domain/hosting or DNS management
- Access to Google Analytics, Google Search Console, Google Tag Manager
- For WordPress: phpMyAdmin access for database export, list of all installed plugins
Interfaces & Tools
- Access data for payment providers (PayPal, Stripe, TWINT, PostFinance, etc.)
- Access data for shipping service providers (DHL, DPD, Swiss Post)
- Access to ERP/inventory management system (if available)
- Access to newsletter tools (Mailchimp, Klaviyo, etc.)
This preparatory work ensures that the actual migration is significantly faster, more transparent, and involves fewer surprises. Our e-commerce agency will support you every step of the way.
tripping hazards
Typical mistakes during shop migration – and how to avoid them
Many online shops suffer massive losses in visibility and revenue during a relaunch due to critical mistakes. Here are the most common problems – and how we proactively solve them:
Error 1
Changing URL structures without 301 redirects
Problem: Google Analytics, Tag Manager, or conversion tracking is missing after the relaunch – you lose valuable data and can no longer evaluate campaigns. In WordPress, this is often caused by outdated PHP tracking code.
Our solution: Complete takeover of all tracking codes before go-live, test orders to verify conversion measurement, modern tag manager integration.
Error 2
Important category pages or content may be missing
Problem: During migration, categories are merged or removed – without regard for existing rankings. In WordPress: Important landing pages or blog articles are lost. Traffic plummets.
Our solution: SEO analysis upfront, prioritization of high-ranking pages, and clean redirects during structural changes. For WordPress: Content audit before migration.
Error 3
Tracking and conversion goals were not correctly transferred
Problem: Google Analytics, Tag Manager, or conversion tracking is missing after the relaunch – you lose valuable data and can no longer evaluate campaigns. In WordPress, this is often caused by outdated PHP tracking code.
Our solution: Complete takeover of all tracking codes before go-live, test orders to verify conversion measurement, modern tag manager integration.
Error 4
Loading times worsen due to unoptimized themes/apps
Problem: The new shop looks better, but it's slower – because the theme is overloaded or too many apps are installed. With WordPress: Too many plugins or poorly programmed themes.
Our solution: Performance optimization from the start, selection of lean themes, critical testing of each app for speed impact.
Error 5
Mobile optimization is being neglected
Problem: The new shop looks great on desktop, but is difficult to use on mobile devices. Since 60-70% of e-commerce traffic is mobile, the conversion rate drops dramatically.
Our solution: Mobile-first approach, extensive testing on various devices, optimization of the core web vitals for mobile.
Error 6
WordPress-specific: Database not cleaned up
Problem: WordPress migrations often carry over years-old revisions, spam comments, and orphaned database entries – the new shop starts with unnecessary baggage.
Our solution: Thorough database cleanup before migration, export of only relevant data, optimization of the data structure.
With a professional migration strategy, we ensure that these mistakes don't happen – whether it's a Wix shop migration, Ecwid migration, Jimdo shop migration, WordPress migration, WooCommerce migration, or PrestaShop migration. As a web design agency from Switzerland , we understand the specific requirements of the Swiss e-commerce market.
Practical example
Practical example 1: WooCommerce to Shopify – 8,000 products, 3 languages
To give you a feel for the process, here is an anonymized customer project from our practice:
Initial situation: A medium-sized company from Switzerland operated a WooCommerce shop with 8,000 products, 3 languages (German, French, Italian) and a connection to an ERP system. The shop was slow (4-5 seconds loading time), maintenance was time-consuming, and the SEO structure was suboptimal.
Objective: To migrate to Shopify to reduce loading times to under 2 seconds, minimize maintenance, optimize SEO structure, and integrate B2B functionalities.
Project timeline:
- Phase 1 (3 weeks): Analysis, data export, URL mapping, goal definition
- Phase 2 (4 weeks): Setting up the Shopify store, theme customizations, test migration of products
- Phase 3 (2 weeks): SEO optimization, 301 redirects, interfaces (ERP, payments, shipping)
- Phase 4 (1 week): Testing, Go-Live, Post-Launch Monitoring
Total project duration: 10 weeks
−65%
Charging time: reduced from 4.8 to 1.7 seconds
+8%
SEO visibility after 6 weeks (temp. -3%)
+33%
Conversion rate: increased from 1.8% to 2.4%
−87%
Maintenance: reduced from 15 hours/month to 2 hours/month
+22%
Sales increased in the first 6 months
10 W.
Total project duration
Practical example
Practical example 2: WordPress to Shopify – Blog + Shop to pure e-commerce focus
Another typical scenario is the migration of WordPress shops that started as a blog + shop combination:
Initial situation: A Swiss company was using WordPress with WooCommerce – originally started as a blog, later expanded to include shop functions. They had 1,200 products, 450 blog articles, slow loading times due to 28 installed plugins, weekly update problems, and plugin conflicts. Maintenance was costing the company 12-15 hours per month.
Objective: Focus on e-commerce with Shopify, keep the blog separate on WordPress (lean installation), drastically reduce maintenance effort, double performance.
Project timeline:
- Phase 1 (2 weeks): Audit of the WordPress installation, identification of SEO-friendly blog articles, data export
- Phase 2 (3 weeks): Shop migration to Shopify (1,200 products, categories, customer accounts), new streamlined WordPress installation just for the blog (subdomain blog.domain.ch)
- Phase 3 (2 weeks): Optimize URL mapping for shop pages, redirects, and cross-linking between blog and shop.
- Phase 4 (1 week): Testing, Go-Live, Monitoring
Result:
- Shop loading time reduced from 5.2 seconds to 1.9 seconds (-63%)
- Maintenance effort reduced from 12 hours/month to 1.5 hours/month (-87%)
- Blog traffic is stable (blog on a separate, streamlined WordPress installation, only 6 plugins instead of 28)
- SEO visibility increased by 6% after 4 weeks
- No more plugin conflicts, no more weekly update stress
- Conversion rate increased from 1.6% to 2.1% (+31%)
Total project duration: 8 weeks
−63%
Charging time: from 5.2 to 1.9 seconds
−87%
Maintenance: reduced from 12 hours/month to 1.5 hours/month
+6%
SEO visibility increased after 4 weeks
+31%
Conversion rate: from 1.6% to 2.1%
6
Blog stable: only 6 plugins instead of 28
8 W.
Total project duration
Important note: When migrating WordPress, the strategic decision regarding blog content is crucial. We help you find the best solution for your situation – whether it's integration with Shopify, a separate, streamlined WordPress installation, or a complete migration. As experienced WordPress web designers, we know the system's strengths and weaknesses inside and out.
Would you like similar results for your shop? Request a free, no-obligation quote – we'll analyze your current shop and show you the potential of a migration.
Our strengths
Why use a master homepage for your shop migration?
What sets us apart from other agencies?
- Over 20 years of experience: Since 2002 we have been realizing web projects – over 500 successfully completed projects, including numerous shop migrations from WordPress, WooCommerce, PrestaShop and other systems.
- Shopify Focus: We specialize in Shopify migrations because we are convinced of its scalability, performance, and future-proofing. Our Shopify support will continue to assist you even after your site goes live.
- WordPress expertise: We know WordPress/WooCommerce inside and out – including all the typical problems, plugin conflicts, and performance pitfalls. That's precisely why we often recommend migrating to Shopify for growing online stores.
- SEO Expertise: As an SEO agency , we know exactly what matters when it comes to technical search engine optimization. Maintaining or even improving rankings is our goal.
- Switzerland specialist: We understand the Swiss market – from TWINT and PostFinance to multilingual shops (German/French/Italian) and local legal requirements.
- Full service: From migration and hosting (including email hosting, WordPress hosting, Joomla hosting, and PrestaShop hosting) to Google Shopping and SEA campaigns – all from a single source.
- Transparent communication: You receive regular updates, clear milestones, and always have an overview of the project progress.
Furthermore, we also support you with other digital projects with services such as Joomla web design, web app development, online marketing consulting, or as a web design agency based in Basel. Our support team is available to assist you even after the migration. We also offer specialized services such as PrestaShop support, PrestaShop updates, Joomla updates , and Joomla maintenance .
Let's go
Next steps: How we start your shop migration
Do you want to migrate your online shop and value planning security, SEO performance, and a stable system? Here's how to proceed:
- Book a free initial consultation: In a 30-minute conversation, we will analyze your current situation and show you initial optimization potential. Book an appointment now.
- Request a quote: You will receive a detailed quote from us including a timeline, scope of services, and transparent pricing. Request a quote
- Kick-off & project start: We begin with an inventory and work together step by step towards a successful go-live.
FAQ
FAQ: Frequently asked questions about online shop migration
This depends heavily on the scope of the project. Smaller shops with 500-1,500 products and few interfaces can be migrated in 4-6 weeks. Larger projects with several thousand products, multilingual versions, and ERP integration require 8-12 weeks or longer. WordPress migrations with extensive blog content can require an additional 1-2 weeks for content strategy and migration. Crucially, thorough planning and sufficient testing time before going live are essential.
Conclusion
Conclusion: Professional shop migration as the basis for sustainable growth
When you migrate your online shop, you're not just investing in a new system – you're laying the foundation for sustainable growth, improved performance, higher conversion rates, and more satisfied customers. A professionally executed migration with a sound SEO strategy, detailed URL mapping, and comprehensive testing is crucial to avoid ranking and revenue losses.
Masterhomepage GmbH is your experienced partner – with over 20 years of experience, in-depth technical expertise in WordPress, WooCommerce, PrestaShop and other systems, and a clear focus on measurable results. Whether you're moving from Wix, Jimdo, Ecwid, WordPress, WooCommerce or PrestaShop to Shopify – we'll guide you through the entire process and beyond.
Enquire now
Contact us for a free, no-obligation quote.
We would be happy to prepare an offer for you.
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Personal, customer-focused, and fast – these three values shape our daily work. We have been supporting most of our clients for many years. Stability and reliability are not just buzzwords for us, but a lived reality. The fastest possible support and short implementation times guarantee high satisfaction for both SMEs and larger companies.
Our experienced team of web developers, designers, and project managers works closely together to achieve the best possible results for you. With Florian Schär as Managing Director and a dedicated team of web developers and project managers, we are your reliable partner for digital projects in Basel and throughout Switzerland. We understand the needs of businesses and develop web solutions that will delight your ideal customers.
Florian Schär
Managing Director
Florian Schär works as a project manager and, as founder and owner, is responsible for strategic matters.
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Web developer
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Project Manager
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Web developer
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Ashish Kumar
Web developer
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Daniel Herrmann
SEO Specialist
Daniel Herrmann is responsible for the visibility of web projects as an SEO specialist.
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SEA Specialist
Deborah Rösch is responsible for the Google Ads campaigns as a SEA specialist.
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